I turn complex data and workflows into products people understand and trust.
People trusted the cuff they knew. Two years rebuilding calibration, the dashboard and a camera-based measurement around that one insight.
+25% MAU · 70% fewer Lens drop-offs Read the case study →
A 12-module programme for 11-year-olds who don't have a phone yet. The loops end in a conversation at home, not screen time.
Live paid product in six weeks · No gamification, by design Read the case study →Only 30% of the people we surveyed trusted the ESG information on screen. A design sprint to explain scores well enough that people would act on them.
Shipped to all web & mobile customers Read the case study →
Senior product designer with 20+ years on products where the information is complicated and the stakes are real: health wearables, trading and banking platforms, digital identity, insurance and executive education. I led design for Hilo's blood-pressure wearable, turning physiological data into something people trust and act on. Before that I designed Swissquote's trading interfaces for hundreds of thousands of retail investors and consolidated the design system behind them. I co-founded Radish, and I'm currently with the London agency Else as a Senior Experience Architect, designing an internal AI platform for a global financial institution. I work across B2C and B2B; the part I care most about is where a complex system becomes something one person can read at a glance.