Kate Shaw
Senior Product Designer · UX Designer · Product Strategist
20+ years designing consumer mobile and data-heavy experiences in health tech, fintech, digital identity, and media. Led design at startups and scale-ups, consulted for Amazon and the BBC, and designed for some of the most trust-critical products in the world.
I care most about the work that happens before pixel-perfect designs: understanding users, asking the right questions, and making sure design decisions are grounded in something real.
Lately I've been prototyping directly in code with AI, closing the gap between idea and working artefact, and exploring how agentic tools reshape the senior designer's toolkit.
- Interaction design
- Agentic prototyping
- Native mobile (iOS & Material Design)
- Design systems
- Accessibility
- User flows & information architecture
- Usability testing
- UI design & UX research
- Data visualisation
- Figma & Figma Make
- Claude Code / Design
- Storybook
- Lovable
- Adobe Creative Suite
- Design-to-engineering handoff
- Component library build
- Agile methodologies
- Brand stewardship
- Head of Design — Hilo by Aktiia ↗
- Co-Founder & Designer — Radish Learning ↗
- Lead Product Designer — Swissquote ↗
- Head of Design & CX — IMD Business School ↗
- Apps for Good ↗
- Industry expert since 2016 — ideation workshops, design critique and careers sessions.
- UX & Interaction Design for Mobile and Web (2018, author)
- 101 UX Principles ↗ (2021, technical reviewer)
- BSc Multimedia Technology & Design, University of Kent (2:1)
Let's talk.
Open to senior product design roles in Switzerland or remote. Happy to chat about the work first.